A percentage of proceeds, off the top, published quarterly.
A percentage of revenue — not profit, revenue — funds clean water access in Gaza and the West Bank. Revenue matters because profit is a number a company controls and revenue is not. The figure is set before a launch and published with every report rather than advertised on the packaging.
What it actually pays for
Household filtration
Point-of-use units for families on compromised supply. The cheapest intervention per person served, and the fastest to deploy.
Well and pump repair
Existing infrastructure that has stopped working. Repairing a well serves more people per dollar than drilling a new one.
Tanker delivery
Where the network is cut entirely and filtration has nothing to filter, trucked water is the only option. It is the most expensive line and we would like it to shrink.
How you will know
Every quarter we publish the amount, the partner organisations, and what was delivered. If a quarter is small we publish that it was small. A giving programme that only reports its good quarters is a marketing programme.
Partner organisations are being finalised before launch. This page will carry their names and registration numbers, and the first report will publish at the end of the first full quarter of trading.